27 April 2010

Good Words: A New Attitude

"By physically doing the thing you find unpleasant or difficult, such as exercise, you begin to change your attitude, because the brain equates taking action with a positive outcome. Conversely, you are hardwired to equate avoidance with discomfort, so the more you skip those squats, the more you come to dislike them." --Aparna A. Labroo, Ph.D., associate professor of marketing at the University of Chicago Booth School of Business   {Fitness Magazine, April 2010}

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